The media, a strategic growth driver
To connect with its audience, Queerscreen has established a series of partnerships with strategic media outlets, well known by the LGBT+ public. This is one of the main challenges of niche themes, being able to identify audience crossroads and address a community. To do this, offers and articles have been launched with Têtu, Jock, Code de Gay, Komitid or the Chéries-chéris Festival.
80% of the content offered on Queerscreen is exclusive to the platform's subscribers and is not available anywhere else. In order to extend this premium experience, Queerscreen has decided to offer its subscribers an additional monthly content produced by Queerscreen, the "Queerscreen originals".
A active digital strategy
Present on all social networks, Queerscreen builds relationships with its audience on a daily basis, allowing it to be permanently connected to their feedback and desires. Facebook, Instagram and Twitter are used to communicate about the platform and its news, but are also the first point of contact for after-sales service. The high level of responsiveness to requests helps build subscriber loyalty and federate the community.