The media, a strategic growth driver
To connect with its audience, Queerscreen has established a series of partnerships with strategic media outlets, well known by the LGBT+ public. This is one of the main challenges of niche themes, being able to identify audience crossroads and address a community. To do this, offers and articles have been launched with Têtu, Jock, Code de Gay, Komitid or the Chéries-chéris Festival.
80% of the content on Queerscreen is exclusive, available only for the platform's suscribers and not accessible anywhere else. In order to extend this premium experience, Queerscreen has made a commitment to offer its subscribers an additional content produced by Queerscreen every month, the "Queerscreen Originals".
A active digital strategy
Present on all social networks, Queerscreen builds daily relationships with its audience, allowing it to be permanently connected to their feedback and their desires. Facebook, Instagram and Twitter are used both to communicate on the platform and its news, but are also the first point of contact for customer service. The a commitment to quickly responding to requests helps build subscriber loyalty and federate the community.