Every year, Série Series brings together both the general public who love series and professionals who come to discover conferences, master classes and debates around the world of series. It is this second B2B component that was carried by Otto, allowing all the Festival's accredited members unlimited access to this professional content, entirely captured and digitised for the occasion. Although the Festival only lasts three days, the VOD platform remains online for two months, allowing accredited members to take the time to discover the full range of the programme.
The Festival organization skillfully handled the various digital tools, making a combined use of social networks, the dedicated SVOD platform and even a physical closing event! The three days of the Festival ended with a screening of the first episode of the series Les Revenants, in the heart of the Fontainebleau forest at nightfall.
The Series platform made the most of the templates provided by the Otto tool: by skilfully using the formats of banners, thumbnails, carousels, etc., they were able to recreate the universe of the Festival and offer a site that was different from what Internet users are used to seeing.