A streaming training platform and video media for dentists
Launch a video training platform for dentists with recurring subscriptions
The dental training platform is the brainchild of TV producer Emmanuel Soler, in association with Jean Christophe Paris, a dental surgeon, trainer and lecturer who founded the Académie du sourire, which has trained over 1,500 dentists in aesthetic dentistry.
The initial challenge? Limited to 30 places, the physical training center is experiencing a decline in registrations. What's more, the dental trainer already has a stock of quality videos from training sessions and conferences, and doesn't know what to do with them.
For Emmanuel Soler, the benefits of creating a video training platform are obvious:
"What I find interesting is that as soon as we produce our own content, which is exclusive, we can use it advitam and everywhere. What changes the game is that my associate goes from an amphitheater of 30 people to a potentially unlimited number. There are 2 million dentists in the world...".
The healthcare streaming platform project also aspires to create a global community and media, where professionals can exchange ideas, take part in live or replay webinars, share their "clinical cases" and keep abreast of the latest innovations in their field.
More editorialized formats focus on the day-to-day lives of practitioners, students and researchers.
From the outset, E-Smile Academy had a clear vision: to change the way dentists access continuing education, get information and interact in a space where they feel represented.
"Healthcare professionals are unique in that they are driven by a passion, the same passion that enables them to face their daily lives in the office, which is, after all, a lonely path".
A secure video training platform with an efficient business model and technical support
Thecustomer's challenges
Before choosing the VOD Factory solution, Emmanuel Soler faced several major challenges:
- Limited number of subscribers and changing usage patterns with the rise of video and video streaming in particular.
- Content protection: Securing content against piracy and leakage
- A simple business model, with a subscription fee for unlimited access to content.
- Regulation and advertising: The distribution of health-related content is heavily regulated, complicating advertising on platforms like Google Ads.
- Technical onboarding: Increased technical support is needed to ensure a smooth, trouble-free post-launch transition.
VOD Factory solutions
"For e-Smile Academy, the challenge is to recruit subscribers to monetize a platform with content we own, and with potentially an unlimited audience."
The VOD Factory team provided comprehensive solutions tailored to e-Smile Academy's needs, including :
A high-performance streaming platform
By choosing VOD Factory, the e-Smile Academy platform has benefited from a robust infrastructureinfrastructure, renowned for its quality of service and RGPD compliance. This has enabled training content to be put online securely and compliantly.
A simplified, attractive business model
VODFactory helped structure a simple, understandable subscription model, making subscriber acquisition easier. The single subscription gives users access to all videos, making the offer clear and attractive.
Safety and compliance
VOD Factory ensures advanced content protection, meeting the strict confidentiality and security requirements essential for medical content.
Animating the platform
Theplatform offers tools for editorializing content, creating themed series such as testimonials and face-to-face clinical case studies, and regularly renewing the digital "showcase". This enables E-Smile Academy to offer fresh, relevant content every week to keep users engaged.
Humanize the platform and create a medium
E-Smile Academy has been able to go beyond the simple framework of an online training platform to add a human touch, and create a real community of professionals who are often isolated, like dentists.
E-Smile Academy "the VOD platform for dentists".
"When we wanted to launch the platform, E-Smile Academy, I was well aware that the VOD Factory solution had a very good reputation in terms of quality of service, RGPD, and that there was a solid team (...) moreover based in France."
Other features deployed for the E-Smile Academy platform
- Multi-display and Responsive accessibility (computers, smartphones, tablets)
- Intuitive video content management: organization by categories, episodes, series, priorities...
- Live Streaming and Webinars
- Secure video hosting
- Creating custom Playlists
- Enriched text for better referencing
- HTML 5 video player
- Business Model Flexibility
- Multi-device online payment
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