A streaming training platform and video media for dentists
Launch a video training platform for dentists with recurring subscriptions
The dental training platform is the brainchild of TV producer Emmanuel Soler, in association with Jean Christophe Paris, a dental surgeon, trainer and lecturer who founded the Académie du sourire, which has trained over 1,500 dentists in aesthetic dentistry.
The initial challenge? Limited to 30 places, the physical training center is experiencing a decline in registrations. What's more, the dental trainer already has a stock of quality videos from training sessions and conferences, and doesn't know what to do with them.
For Emmanuel Soler, the benefits of creating a video training platform are obvious:
"What I find interesting is that as soon as we create our own content, we can use it advitam and everywhere. What changes the game is that my associate goes from an amphitheater of 30 trained dentists to a potentially unlimited number. There are 2 million dentists in the world...".
The healthcare streaming platform project also aspires to create a global community and media, where professionals can exchange ideas, take part in live or replay webinars, share their "clinical cases" and keep abreast of the latest innovations in their field.
More editorialized formats focus on the day-to-day lives of practitioners, students and researchers.
From the outset, Esmile Academy had a clear vision: to change the way dentists access continuing education, get information and interact in a space where they feel represented.
"Healthcare professionals are characterized by a passion that drives them, enabling them to practice daily in the office, although this journey is often a lonely one."
A secure video training platform with an efficient business model and technical support
Thecustomer's challenges
Before choosing the solution for VOD Factory, Emmanuel Soler faced several major challenges:
- Limited number of subscribers and changing usage patterns with the rise of video and video streaming in particular.
- Content protection: Securing content against piracy and leakage
- A simple business model, with a subscription fee for unlimited access to content.
- Regulation and advertising: The distribution of health-related content is heavily regulated, complicating advertising on platforms like Google Ads.
- Technical onboarding: Increased technical support is needed to ensure a smooth, trouble-free post-launch transition.
Solutions VOD Factory
"For Esmile Academy, the challenge is to recruit subscribers to monetize a platform with content we own, and with potentially an unlimited audience."
VOD Factory 's team provided comprehensive solutions tailored to ESmile Academy's needs, including:
A high-performance streaming platform
By choosing VOD Factory, the Esmile Academy platform benefited from a robust infrastructure, renowned for its quality of service and GDPR compliance. This enabled the secure and compliant publication of training content online.
A simplified, attractive business model
VOD Factory helped design a simple and easy-to-understand subscription model, making it easier to attract subscribers. The single subscription gives users access to all videos, making the offer clear and attractive.
Safety and compliance
VOD Factory provides advanced content protection that meets the strict confidentiality and security requirements essential for medical content.
Animating the platform
Theplatform offers tools for editorializing content, creating themed series such as testimonials and face-to-face clinical case studies, and regularly renewing the digital "showcase". This enables Esmile Academy to offer fresh, relevant content every week to keep users engaged.
Humanize the platform and create a medium
Esmile Academy has been able to go beyond the simple framework of an online training platform to add a human touch, and create a real community of professionals who are often isolated, like dentists.
Esmile Academy "the VOD platform for dentists".
“When we decided to launch the Esmile Academy platform, I knew full well that the VOD Factory solution had an excellent reputation in terms of service quality and GDPR compliance, and that it had a strong team (...) based in France.”
Other features deployed for the Esmile Academy platform
- Multi-display and Responsive accessibility (computers, smartphones, tablets)
- Intuitive video content management: organization by categories, episodes, series, priorities...
- Live Streaming and Webinars
- Secure video hosting
- Creating custom Playlists
- Enriched text for better referencing
- HTML 5 video player
- Business Model Flexibility
- Multi-device online payment
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