Our video services :

from editorial line to growth marketing, 360° support for your VOD platform

Want to create or revitalize a VOD platform? At VOD Factory, we don't just sell a video streaming CMS: we provide complete support from the first editorial idea right through to subscriber acquisition and loyalty. In concrete terms, our video services cover four inseparable pillars:

1. Branding & Identity
2. UX & Design
3. Premium content & editorialization
4. Growth marketing
Because we operate our own services (Shadowz, Society+, QueerScreen, Zone300, Cyrano, The Pit) and collaborate with numerous customers onhigh-profile VOD platforms, we apply to your projects the methods that work in real-life conditions: rapid workshops, short iteration cycles, performance dashboards and weekly updates.

Result: you go from idea to subscriber recruitment, with a single partner to orchestrate each stage.
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Design & Branding: create an identity that converts

  • Branding & graphic guidelines: collaborative workshops to create or redesign branding, modular logo, multi-screen guidelines

  • UX/UI & templates: design audits, optimized user paths, ready-to-useOttoCMS templates for web, mobile and TV, tailored to your brand image.

  • Motion design: bumpers, jingles, titles for a coherent video signature

Find out more about our expertise on the Design & Branding page.
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Growth Marketing: accelerate acquisition and retention

We manage your budgets and performance-based campaigns, and help you achieve your lead acquisition and retention objectives.

Paid acquisition

  • SEA / Google Ads for long tail & retargeting

  • Social Ads (Meta, TikTok, Snap)

  • Video editing

Route optimization

  • Continuous A/B testing on landing pages, wording and visuals

Data & control

  • Real-time CPA / ROAS and LTV dashboards

  • Weekly reporting with iteration recommendations

  • Cross-platform retargeting

Visit our Growth Marketing page to see our success stories
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Give your platform a strong editorial line

Our Editorial department designs or refines your promise: positioning, tone, rubric, highlight calendar, original formats, streaming platform animation.

Case studies: combining content, design and growth marketing

The tandem of SEA(Google Ads) + paid media(sponsored advertising on social networks) can literally transform your results: here are three concrete examples from our team.

Horror cinema platform (France)
ott tv
Our role
  • Distribution to telecom operators and OTT platforms
  • Art Direction
  • Editorial animation
  • Google Ads & Meta Ads (Facebook, Instagram)
results
  • +200% subscriptions generated (Q1 2025 vs Q1 2024)
  • Broadcast Orange, Free, Amazon, Molotov, VOO
See the case study
INA SVOD platform
ott tv
Our role
  • UX redesign
  • Otto templates
  • Distribution to telecom operators and OTT platforms
results
  • Available Orange, Amazon Prime Channels
  • Launch Apple TV, Samsung TV, Android TV
See the case study
Streaming LGBTQIA+ films
ott tv
Our role
  • Branding, art direction
  • Editorial animation
  • Social ads, Google Ads Search
results
  • +54% conversions
  • CPA -44
See the platform
ott tv

Our partnership with Amazon

Around 9 million Amazon Prime subscribers in France by 2025
Since 2025, VOD Factory has enabled publishers of streaming video platforms to be featured on Amazon Prime Video in the "Channels" section.
Keys to success : Audience optimization work, tailored creative messages, A/B testing
Be accompanied

Why choose VOD Factory?

Human support
Dedicated project managers, customized follow-up, reporting
Cross-expertise
Tech, Branding and UX design, Editorial, Data, Growth, Customer relations
Publisher first and foremost
We operate our own services (Shadowz, Society+, QueerScreen, Zone 300) and share these learnings with others.
Reduced time-to-market
Otto modules + Agile methodology = launch in a few weeks
Operator & OTT partnerships
Free, Orange, Amazon, Molotov, VOO...
Customization
Video platform tailored to your image and grafted onto your tools(CRM, Analytics, e-commerce...)
Let's talk about your project! Request a free discovery session:
Get in touch