Our video services :

From editorial guidelines to the web growth marketing, 360° support for your VOD platform

Do you want to create or revitalize a VOD platform? At VOD Factory, we don’t just sell a video streaming CMS—we provide comprehensive support from the initial editorial concept all the way through subscriber acquisition and retention. Specifically, our video services are built on four interdependent pillars:

1. Branding & Identity
2. UX & Design
3. Premium content & editorialization
4. Growth marketing
Because we operate our own services (Shadowz, Society+, QueerScreen, Zone300, Cyrano, The Pit) and collaborate with numerousclients on well-known VOD platforms, we apply the methods that work in real-world conditions to your projects: rapid workshops, short iteration cycles, performance dashboards, and weekly updates.

The result: you go from concept to subscriber acquisition, with a single partner orchestrating every step.
Photo of a candy dispenser on a coral background

Design & Branding : Create a brand identity that drives conversions

  • Branding & graphic guidelines: collaborative workshops to create or redesign branding, modular logo, multi-screen guidelines

  • UX/UI & Templates: design audits, optimized user journeys, and ready-to-use templates fromour CMS Otto for web, mobile, and TV, as well as custom templates tailored to your brand identity

  • Motion design: bumpers, jingles, titles for a coherent video signature

Check out our detailed expertise on the page Design & Branding
Photo of a candy dispenser on a coral background

Growth Marketing : Accelerate customer acquisition and retention

We manage your budgets and performance-based campaigns, and help you achieve your lead acquisition and retention objectives.

Paid acquisition

  • SEA / Google Ads for long tail & retargeting

  • Social Ads (Meta, TikTok, Snap)

  • Video editing

Route optimization

  • Continuous A/B testing on landing pages, wording and visuals

Data & control

  • Real-time CPA / ROAS and LTV dashboards

  • Weekly reporting with iteration recommendations

  • Cross-platform retargeting

Browse the page Growth Marketing to see our success stories
Photo of a candy dispenser on a coral background

Give your platform a strong editorial line

Our Editorial department designs or refines your promise: positioning, tone, rubric, highlight calendar, original formats, streaming platform animation.

Case Studies: The Combination of Content, Design, and growth marketing

The tandem of SEA(Google Ads) + paid media(sponsored advertising on social networks) can literally transform your results: here are three concrete examples from our team.

Horror cinema platform (France)
ott tv
Our role
  • Distribution to telecom operators and OTT platforms
  • Art Direction
  • Editorial animation
  • Google Ads & Meta Ads (Facebook, Instagram)
results
  • +200% subscriptions generated (Q1 2025 vs Q1 2024)
  • Broadcast Orange, Free, Amazon, Molotov, VOO
See the case study
INA SVOD platform
ott tv
Our role
  • UX redesign
  • Templates Otto
  • Distribution to telecom operators and OTT platforms
results
  • Available Orange, Amazon Prime Channels
  • Launch Apple TV, Samsung TV, Android TV
See the case study
Streaming LGBTQIA+ films
ott tv
Our role
  • Branding, art direction
  • Editorial animation
  • Social ads, Google Ads Search
results
  • +54% conversions
  • CPA -44
See the platform
ott tv

Our partnership with Amazon

Around 9 million Amazon Prime subscribers in France by 2025
Since 2025, VOD Factory has enabled video streaming platform publishers to be featured on Amazon Prime Video in the“Channels”section.
Keys to success : Audience optimization work, tailored creative messages, A/B testing
Be accompanied

Why Choose VOD Factory ?

Human support
Dedicated project managers, customized follow-up, reporting
Cross-expertise
Tech, Branding and UX design, Editorial, Data, Growth, Customer relations
Publisher first and foremost
We operate our own services (Shadowz, Society+, QueerScreen, Zone 300) and share what we've learned
Reduced time-to-market
Otto modules + Agile methodology = launch in just a few weeks
Operator & OTT partnerships
Free, Orange, Amazon, Molotov, VOO...
Customization
Video platform tailored to your image and grafted onto your tools(CRM, Analytics, e-commerce...)
Let's talk about your project! Request a free discovery session:
Get in touch