Growth Marketing: grow your video streaming platform

Data-driven paid media campaigns to attract qualified users, reduce your CPA and increase your subscriptions.

Growth Marketing success stories

The tandem of SEA (Google Ads) + paid media (sponsored advertising on social networks) can literally transform your results: here are two concrete examples from our team.

Horror cinema platform (France)
ott tv
channels
  • Google Ads (Search, Display, YouTube)
  • Meta Ads (Facebook, Instagram)
results
  • +200% subscriptions generated (Q1 2025 vs Q1 2024)
  • CPA -42
  • +73% increase in capital expenditure, for significantly higher profitability
Streaming LGBTQIA+ films
ott tv
channels
  • Meta Ads (Reels, Feeds, Stories)
  • Google Ads Search.
results
  • +54% conversions
  • CPA -44
ott tv

Our partnership with Amazon

Around 9 million Amazon Prime subscribers in France by 2025
Since 2025, VOD Factory has enabled publishers of streaming video platforms to be featured on Amazon Prime Video in the "Channels" section.
Keys to success : Audience optimization work, tailored creative messages, A/B testing
Be accompanied

Our growth marketing expertise for your video platform

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Google Ads: Search, Display, YouTube

  • Research & selection of intention-oriented SEA keywords

  • Responsive ads, optimized extensions & callouts

  • YouTube campaigns

  • Conversion tracking and bid adjustments

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Meta Ads: Facebook, Instagram, Reels

  • TOFU/MOFU/BOFU structuring to cover the entire funnel

  • Formats: carousel, reels, collections.... 

  • Creative testing to define the best visuals & copy

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Structuring and managing campaigns

  • Define objectives: volume of conversions, CPA, ROAS, LTV

  • Defining audiences and messages for each stage

  • Budget pacing & automation rules

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Retargeting via personalized audiences

  • Recent visitors, inactive users, abandoned shopping carts, churned subscribers...

  • Cross-platform scenarios (Google ↔ Meta) to maximize ROI

  • E-commerce

  • External tool integration

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Performance analysis

  • Data Studio / Looker dashboards: CPA, conversions, CAC vs LTV curve

  • Optimization reports and recommendations

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A-Z tracking & continuous optimization :

A monthly meeting with our Growth Lead expert, who presents performance (investments, CPA, traffic gains) and defines the next steps to accelerate growth in the following months.

Talk to a growth expert

Our Growth Marketing support method

1. Discovery meeting

Understanding your business, positioning, personas, marketing history and challenges

2. Strategy & preparation

  • Channel selection (Google, Meta...)
  • Definition of priorities (brand awareness, sales, etc.) and KPIs (volume, CPA, ROAS)
  • Plan of attack: key messages, audiences, recommended budget.

3. Creation & launch

  • Setting up the advertising structure.
  • Integration of visuals supplied or produced by our Design department
  • Launching the first campaigns

4. Continuous optimization

  • Weekly performance monitoring (CPA, conversions, etc.)
  • Adjustments to targeting, creative, messages, planning
  • Regular reviews and recommendations for change

5. Reporting & next steps

  • Monthly call: detailed analysis (investments, CPA, conversions)
  • Roadmap for improvements and budget scalability

Other expertise to suit your priorities

Tik Tok ads
native videos in For You placement
Snapchat Ads
targeting young audiences
Reddit Ads
cultural niches and committed communities
Bing ads
Google Search add-on
Ready to scale your acquisition?
Contact us to discuss your project
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Do you have a question? A project?
A dream? Let's talk about it.
Do you have a question? A project?
A dream? Let's talk about it.
create a streaming site
Do you have a question? A project?
A dream? Let's talk about it.
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