Lamyplay: a video streaming service for training legal and HR professionals

500+
online videos
+100
speakers
6
categories

Launch a training and information medium to meet the needs of legal and HR professionals

Lamy Liaisons, a French specialist in legal information for 130 years, supports legal (lawyers, notaries) and HR professionals with over 120 publications and 240 training courses and conferences every year. 

Faced with the COVID crisis in 2020, the need to rapidly digitize activities has become crucial. 

The Lamy Liaisons teams have come up with a training and information medium designed to meet the new digital habits of their professional customers.

A video training platform with a premium user experience and a tailored subscription system

Customer challenges  

  • Capitalize on existing video content , including conferences
  • Create subscription offers to market the video platform
  • Finding the right format and a technical solution that wouldn't be time- or energy-consuming for the Lamy Liaisons teams.
  • Validate training hours
  • Ensuring data security
  • Delivering a quality user experience
  • Customize the platform to your brand image‍
  • Connecting the platform to existing tools

VOD Factory solutions  

Lamyplay, a platform dedicated to legal and HR training

Lamy Liaisons already offered filmed and post-produced conferences. Rather than opt for a "classic" e-learning platform, the idea was to create a video service offering a user path similar to that of Netflix.

The VOD Factory team developed Lamyplay, a tailor-made platform adapted to Lamy Liaisons' identity and the expectations of its professional audiences.

The fluid, personalized experience is based on the standards of the major streaming platforms.

Here are the actions implemented by the VOD Factory team for the Lamyplay platform

  • Integrate Lamy Liaisons' catalog of conference and training videos, as well as their CRM tools.‍
  • Monthly and annual subscription formulas have been chosen.
  • Validate training hours using data

Thestatistics access system we have developed enables Lamy Liaisons : 

  • certify that a user has completed the required number of hours to validate his or her training hours. In this way, the legal mission of the Lamyplay platform is fulfilled. 
  • track user journeys, evaluate engagement, content attractiveness, etc...
These statistical resources do not depend on any other external player, such as GAFAM. Only the Lamy Liaisons team has access to them.
  • RGPD and security

Security is our top priority. We protect user data in compliance with the RGPD with advanced security protocols and state-of-the-art encryption, guaranteeing total confidentiality.

Other features deployed for the Lamyplay platform

  • Multi-display and Responsive accessibility (computers, smartphones, tablets) 
  • Simplified presentation of video content by category, episode and season, according to your needs.
  • Live Streaming and webinars 
  • Secure video hosting 
  • Creating Playlists 
  • Enriched text to enable video content to be referenced  
  • HTML 5 video player
  • Business Model Flexibility
  • Multi-channel online payment

As a platform publisher and distributor, we go far beyond providing technical solutions: we support our customers step by step, to enhance and distribute their video content as closely as possible to their audiences, and achieve their objectives (awareness, training, internal and external communication, user knowledge, monetization ...).

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