LGBT+ films and series
Queerscreen is a subscription VOD service that brings together the best of LGBT+ films and series. To help promote this type of content, underrepresented by the traditional media. VOD Factory partnered with the publisher Optimale to launch this service in November 2019.
"Historically DVD publishers, our association with VOD Factory and the use of the Otto tool has enabled us to modernise our offer and very quickly create an attractive service that is accessible everywhere. »
Cyril Rota, Distribution Manager at Optimale
The media, a strategic growth driver
To connect with its audience, Queerscreen has established a series of partnerships with strategic media outlets, well known by the LGBT+ public. This is one of the main challenges of niche themes, being able to identify audience crossroads and address a community. To do this, offers and articles have been launched with Têtu, Jock, Code de Gay, Komitid or the Chéries-chéris Festival.
Exclusive content
80% of the content available on Queerscreen is offered exclusively to the platform’s subscribers and cannot be accessed anywhere else. To enhance this premium experience, Queerscreen has taken the initiative to offer its subscribers additional content produced by Queerscreen every month: “ Queerscreen Originals.”
A active digital strategy
Queerscreen , which is active on all social media platforms, engages with its audience on a daily basis, allowing it to stay constantly connected to their feedback and preferences. Facebook, Instagram, and Twitter are used not only to share information about the platform and its latest news but also serve as the primary point of contact for customer service. The team’s extremely quick response to inquiries helps build subscriber loyalty and bring the community together.
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